Michael moss stresses that fat is an energy colossus. Editors select, february 20 im going to go ahead and predict that salt sugar fat will be the biggest expose to hit the food industry since fast food nation. Michael moss uncovers the truth about the food giants that dominate our supermarket shelves and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, gambling that consumers and regulators wouldnt figure them out. Salt, sugar, fat is an even handed, yet alarming, insider account of just what goes into influencing you to make a purchase. He is also the recipient of the gerald loeb award for large newspapers and an overseas press club citation. Mar 17, 20 the fat section of salt sugar fat is the most disquieting, for, as moss learns from adam drewnowski, an epidemiologist who runs the center for obesity research at the university of. Salt sugar fat by michael moss overdrive rakuten overdrive. Rather, the author takes an holistic approach, reorganizing and breaking down the content for easier understanding where necessary, and cutting out the repetition. Salt sugar fat is a breathtaking feat of reporting. Moss believes that the nations consumption of processed foods is nurtured by marketing campaigns and production practices which maximize quantities of salt, sugar and fat in products. Salt sugar fat is an unflattering biography of food in america named for the three ingredients most prevalent in the packaged treats that have taken over grocery stores and plates. The author visits the corporate headquarters, scientific research facilities, and marketing departments of major food manufacturers.
Mar 22, 20 in salt sugar fat, investigative reporter michael moss shows how executives and food scientists at cocacola, kraft, fritolay and nestle are well aware that sugary, fatty and salty foods. Featuring examples from kraft, cocacola, lunchables, fritolay, nestle, oreos, capri sun, and many more, mosss explosive, empowering narrative is grounded in meticulous, eyeopening research. Mar 24, 2020 many thanks to michael moss for writing this book and for taking the time to share his thoughts with our readers. Download it once and read it on your kindle device, pc, phones or tablets. But in the final analysis, moss ducks that opportunity. Only sugar processors have the brass neck to present it as anything other than an ingredient we would do well to eat as little of as possible, so shining a light on it is most welcome. It packs 9 calories into each gram, more than twice the caloric load of either sugar or protein pp. In salt sugar fat, moss details how those three ingredients became key to the success of processed and packaged foods and how they are fueling the nationwide obesity epidemic employing. Salt does not contain any calories as fat and sugar do, but it contains sodium, which becomes bad for the humans health when consumed too much it leads to high blood pressure. Praise for salt sugar fat michael moss has written a fast food nation for the processed food industry. Salt, sugar, fat, how the food giants hooked us by michael.
Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. How the food industry manipulates taste buds with salt. Salt sugar fat, by michael moss the new york times. Every year, the average american eats seventy pounds of sugar and every day, we ingest 8,500 milligrams of salt. How the food giants hooked us by moss, michael isbn.
In response, food giants provide an enormous slate of processed food options, almost all of which require immense amounts of salt, fat andor sugar to cover the taste of poorquality ingredients. Before coming to the new york times, he was a reporter for the wall street journal, newsday, and the atlanta journalconstitution. In the spring of 1999 the heads of the worlds largest processed food companiesfrom cocacola to nabiscogathered at pillsbury headquarters in minneapolis for a secret meeting. How the food giants hooked us download free epub, pdf. Named one of the best books of the year by the atlantic the huffington post mens journal msn u. Companies like nestle, kraft, pepsi and coke have dedicated their existence to hooking you on their product with as much salt, sugar and fat into their product as government regulations and the public will allow. Salt sugar fat takes you through the history of the demise of homecooked meals by explaining why you love salt, sugar and fat so much and how the processed food industry managed to hook us by cramming all 3 of those into their products. The first edition of the novel was published in 20, and was written by michael moss. Michael moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. Before joining the new york times, he was a reporter for the wall street journal, new york. Feb 26, 20 every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. Modern processed food has been around since at least the late 19 th century loc. How the food giants hooked us looks at food manufacturers distortion of the american diet in favor of. Michael moss biography michael moss is an investigative reporter with the new york times, having joined the paper in 2000.
Salt, sugar, fat is part business history and part science. Salt, sugar, fat, michael mosss book about processed foods in america, will turn a casual sashay down the juice aisle into a nightmare. The main characters of this non fiction, food and drink story are. Michael moss, author of salt, sugar, fat, talks about how the. How the food industry manipulates taste buds with salt sugar.
How the food giants hooked us by michael moss in chm, djvu, doc download e book. Mosss explosive, empowering narrative is grounded in meticulous, eyeopening research. How the food giants hooked us absolutely for free at. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Apr 21, 2018 salt sugar fat summary by michael moss gives a powerful insight into the three components the processed food industry uses to hook us to their foods, how processed food became part of everyday life, and how our bodies react to it. As the average american works longer hours and spends more time outside of the home, the demand for easytocook and tasty meals has skyrocketed. He is also the recipient of a loeb award and an overseas press club citation. This is an eyeopening book that demonstrates how the makers of these foods have chosen, time and again, to double. The fat section of salt sugar fat is the most disquieting, for, as moss learns from adam drewnowski, an epidemiologist who runs the center for obesity research at the university of washington, there is no known bliss point for fat his test subjects, plied with a drinkable concoction of milk, cream and sugar. Interview with michael moss, author of salt sugar fat. Michael moss was able to get executives of the worlds largest food companies to admit that they have only one jobto maximize sales and profitsand to reveal how they deliberately entice customers by stuffing their products with salt, sugar, and fat.
Moss argues, and proves, that companies like kraft, cocacola, lunchables, kellogg, nestle, oreos, cargill, and capri sun, prey on customers, intentionally addicting them to unhealthy food. Michael moss, winner of the pulitzer prize for explanatory. Salt sugar fat pdf summary michael moss 12min blog. They may have salt, sugar and fat on their side, but we, ultimately, have the power to make choices, he says. What follows is a full executive summary of salt sugar fat. The book isnt trying to convince you that processed food is bad for you it basically assumes thats a foregone conclusion. Salt sugar fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the north american diet. Download salt sugar fat by michael moss pdf book online. Growing out of the new york times essay that introduced the world to the hyperprocessed beef trimmings known as pink slime, michael moss first book is a formidable, triviastudded brick of industry secrets. Just as millions of heavy users are addicted to salt, sugar, and fat, so too are the companies that peddle them. Many thanks to michael moss for writing this book and for taking the time to share his thoughts with our readers. Salt sugar fat is a 20 nonfiction book by michael moss. With access to confidential files and memos, and numerous sources from deep inside the industry, michael moss shows how some of. The information it provides is informative, well researched and downright fri.
Typically, these food items play upon the holy grail of the industry. This book is written by michael moss and name of this book is salt sugar fat pdf. In this meticulously researched book, michael moss tells the chilling story of how the food. Investigative journalist michael moss went inside the food industry to find out how these additives get into our food for his book, salt sugar. May 31, 20 michael moss, author of salt, sugar, fat, talks about how the food companies hooked us. He was awarded the pulitzer prize for explanatory reporting in 2010, and was a finalist for the prize in 2006 and 1999. Like they may have salt, sugar, and fat on their side, but we, ultimately, have the power to make choices. Moss was awarded the pulitzer prize for exploratory reporting in 2010, and was a finalist for the prize in 2006 and 1999. Use features like bookmarks, note taking and highlighting while reading salt sugar fat. Mar 28, 2019 salt sugar fat summary february 2, 2016 march 28, 2019 niklas goeke self improvement 1sentencesummary.
Alice waters salt sugar fat is a breathtaking feat of reporting. Sep 20, 20 salt sugar fat by michael moss basically, this book covers all of my favorite topics food and nutritious, business and marketing. In salt sugar fat, pulitzer prizewinning investigative reporter michael moss shows how we ended up here. How many of those meals are made with natural ingredients. Feb 11, 2017 typically, these food items play upon the holy grail of the industry.
Salt, sugar, fat goes into that, but what author michael moss was really concerned with were the inner workings of the processed food industry and how its lured and fooled consumers. Here, pulitzer prizewinning investigative reporter michael moss exposes the practices of some of the most recognisable and profitable companies and brands of the last half century. How the food giants hooked us kindle edition by moss, michael. Burrowing deep inside the big food manufacturers, he discovered how junk.
How the food giants hooked us by michael moss thereadingoutlaw. As the average american works longer hours and spends more time outside of the home, the demand for easytocook and tasty meals has. They may have salt, sugar, and fat on their side, but we, ultimately, have the power to make choices. Salt sugar fats revelation that the food giants have been using psychological tricks in their marketing based on freuds research from the 1920s and 30s was a surprise to me. Growing out of the new york times essay that introduced the world to the hyperprocessed beef trimmings known as pink slime, michael moss first book is a formidable, triviastudded brick of industry. Michael moss has written a fast food nation for the processed food industry.
Salt sugar fat summary how many meals do you have a day. I listened to this book off and on for over two years. For fat, instead of a bliss point, there is a quite potent mouthfeel dryness, gumminess, and moisture release. As a feat of reporting and a public service, salt sugar fat is a remarkable accomplishment. How the food giants hooked us, pulitzer prize winning investigative journalist michael moss has laid out the foundation and blueprints of the inevitable future raft of class action lawsuits targeting the food industry for knowingly and scientifically designing products that encourage their overconsumption despite their known and well.
Sugar, salt and fat get lumped together in physiological terms as addictive substances. All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. He unearths marketing techniques taken straight from tobacco. Michael moss was awarded the pulitzer prize for explanatory reporting in 2010, and was a finalist for the prize in 1999 and 2006. Everyday low prices and free delivery on eligible orders. Michael moss is an author and pulitzer prizewinning journalist, who has published in the wall street journal and the new york times. Michael moss, author of salt, sugar, fat, talks about how the food companies hooked us. Moss sees his book as a wakeup call to the issues and tactics at play in the food industry, and it does succeed brilliantly in evidencing the. He also talks with consumer advocates and other involved parties to understand the ongoing obesity epidemic. An executive summary of michael mosss salt sugar fat. Salt sugar fat by michael moss part 1 and i still like the summary i wrote then.
Reading salt sugar, fat will make you rethink the meaning of food. How the food giants hooked us looks at food manufacturers distortion of the american diet in favor of caloriedense products that maximize bliss. Salt sugar fat summary february 2, 2016 march 28, 2019 niklas goeke self improvement 1sentencesummary. In salt sugar fat, investigative reporter michael moss shows how executives and food scientists at cocacola, kraft, fritolay and nestle. In some ways, its a comfort to know that the intense lure of processed food is due to more than just good advertising. You will never look at a nutrition label the same way again. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict. Feb 18, 2014 salt sugar fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the north american diet. How the food giants hooked us kindle edition by michael moss author visit amazons michael moss page. How the food giants hooked us by michael moss genre. The fat section of salt sugar fat is the most disquieting, for, as moss learns from adam drewnowski, an epidemiologist who runs the center for obesity research at. These are the key ingredients they use time after time, leaving us to want more.
509 1317 1139 200 1340 323 97 1369 723 753 622 1446 1459 303 642 1085 281 474 1061 1135 1055 1218 814 1253 407 275 538 815 718 731 811 1163 24 510 1490 496 1415 239 789 1380 1198